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Awakening Wednesday: You Say Tom8to, I Say TomAuto…

Awakening Wednesday: You Say Tom8to, I Say TomAuto…

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care My wife and I bicker endlessly about pronunciation.  She’s from the Atlantic coast and says ‘aunt’ (as in “ont”); I’m from the Pacific Coast and say ‘aunt’ (as in “ant”).  She says ‘apricot’ with a short “a”; I say it with a long “a”.  I guess […]

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Awakening Wednesday — Skin Care Ingredient Standards

Awakening Wednesday — Skin Care Ingredient Standards

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care I suspect that almost every product is going to have its “champions” — customers who really like a company’s products.  We receive our share of happy people making happy comments, but then again, we really try hard to keep our customers satisfied and to make thoroughly […]

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Awakening Wednesday — AlcoWho?

Awakening Wednesday — AlcoWho?

By Rob Hardwicke, Product Master, Awakening Skin Care “Alcohol has been found outside the Solar System.  It can be found in low densitites in star and planetary-system-forming regions of space”.  So says Wikipedia.  I appears the Creator knows a good thing when He sees it!  Maybe stop off on the way home for a toot […]

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Awakening Wednesday — All-Natural Skin Care Probably Isn’t (so natural)

Awakening Wednesday — All-Natural Skin Care Probably Isn’t (so natural)

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care There’s a blog that I follow called Personal Care Truth or Scare that keeps holding a mirror up to our industry — and the image most often reflected back at us can be most disconcerting.  Indeed, scary. A recent post raised the topic of just how […]

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Awakening Wednesday — Seeds to Gas Tanks

Awakening Wednesday — Seeds to Gas Tanks

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care We give our web customers the opportunity to designate a portion of each Awakening skin care purchase as a donation to one of the several non-profit organizations that we support.  On our website, we call this our “Goods That Do Good” Department — take a look. […]

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Awakening Wednesday — Let’s Garden Sooner/Happier!

Awakening Wednesday — Let’s Garden Sooner/Happier!

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care  April is National Garden Month.  One of my favorite gardening facebook pages belongs to Annie’s Annuals.  This is a nursery in Richmond, CA that enjoys a following with avid gardeners from across the entire U.S.  Annie’s is whimsical.  Annie’s is unique.   Annie’s throws an […]

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Awakening Wednesday — Horse hoof grooming tips

Awakening Wednesday — Horse hoof grooming tips

By Rob Hardwicke, President & Product Master — Awakening Mineral Skin Care Why should a skin care company for peoplebe concerned with horse grooming tips?  The answer is simple: Because horses are a shared interest of ours.   People who groom horses typically live, work & play in tough physical and weather conditions, so their own […]

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Awakening Wednesday — Potassium & Your Skin

Awakening Wednesday — Potassium & Your Skin

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care In the nearly 20 years that we’ve been formulating Awakening mineral skin care products, many things have changed — we’ve moved our office three times and our lab twice; we’ve changed our label colors, marketing  copy and half of our packaging; we’ve evolved through […]

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Awakening Wednesday — Heckler

Awakening Wednesday — Heckler

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care It’s already Friday and the “Awakening Wednesday” post hasn’t yet happened.  Time has the nasty habit of swamping both good intentions and bloggin’ editorial calendars — though I suppose I could procrastinate another 5 days and we’d be back on the Wednesday timetable again! Of course, […]

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Awakening Wednesday — Skin Care Claims: ‘Cosmetic’ vs ‘Cosmic’?

Awakening Wednesday — Skin Care Claims: ‘Cosmetic’ vs ‘Cosmic’?

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care If something seems too good to be true, it probably is.  I live and work in the world of skin care, and this, sadly, is a world prone to hype and illusion. There are two, basic polarities of interest: “Beauty/Cosmetic” on the one end […]

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