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Awakening Wednesday — Horse hoof grooming tips

Awakening Wednesday — Horse hoof grooming tips

By Rob Hardwicke, President & Product Master — Awakening Mineral Skin Care Why should a skin care company for peoplebe concerned with horse grooming tips?  The answer is simple: Because horses are a shared interest of ours.   People who groom horses typically live, work & play in tough physical and weather conditions, so their own […]

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Awakening Wednesday — Potassium & Your Skin

Awakening Wednesday — Potassium & Your Skin

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care In the nearly 20 years that we’ve been formulating Awakening mineral skin care products, many things have changed — we’ve moved our office three times and our lab twice; we’ve changed our label colors, marketing  copy and half of our packaging; we’ve evolved through […]

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Awakening Wednesday — Heckler

Awakening Wednesday — Heckler

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care It’s already Friday and the “Awakening Wednesday” post hasn’t yet happened.  Time has the nasty habit of swamping both good intentions and bloggin’ editorial calendars — though I suppose I could procrastinate another 5 days and we’d be back on the Wednesday timetable again! Of course, […]

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Awakening Wednesday — Barn Work

Awakening Wednesday — Barn Work

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care Skin care for the barn?  You bet!  When we’re designing the specifications for how an Awakening product is to perform on the skin, we keep a keen eye on the types of folks we envision using the product. Horses and the people of care […]

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Awakening Wednesday — Holiday Travel for You & Your Skin

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care “Travel Season” can be defined as practically any time of the year — Americans are a travelin’ bunch of people.  But the stretch of time from Thanksgiving through Christmas and New Years is finally starting to see crowds hit the road (or skies) in […]

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Awakening Wednesday — Anti-Aging may be New but a Cure is Old as Dirt!

Awakening Wednesday — Anti-Aging may be New but a Cure is Old as Dirt!

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care “HERE’S MUD IN YOUR EYE” — Strange words!  This typically now is a toast to someone’s health that seems to have come into common usage during World War I as an in-the-trenches, tongue-in-cheek greeting of health between soldiers, and which most likely originated through […]

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Awakening Wednesday #3 — Dead Sea “Intelligent” Skin Care

Awakening Wednesday #3 — Dead Sea “Intelligent” Skin Care

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care Just recently, one of the newest of the late Steve Jobs’ remarkable consumer products has reached the marketplace.  It features state-of-the-art voice-recognition capabilities — “intelligent” human interface by an electronic contrivance.  Skin care is growing more ‘intelligent”, too, as more and more of it […]

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Awakening Wednesday! Muddy Dead* Spooky Goop

Awakening Wednesday! Muddy Dead* Spooky Goop

By Robert Hardwicke, President & Product Master, Awakening Mineral Skin Care Halloween approaches as I post this blog.  Since so much of what Awakening does is linked to the Dead Sea, “Dead” seems like an appropriate topic for Halloween! While most bodies are buried only 6-feet deep, the Dead Sea is far deeper at 1,292 […]

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Awakening Wednesday #2: Why is Eczema Such a Problem?

Awakening Wednesday #2: Why is Eczema Such a Problem?

By Robert Hardwicke, President & Product Master, Awakening Mineral Skincare Every year at the end of September, my spouse, several friends & I attend an arts & crafts fair in the western Nevada hamlet of Genoa.  We attend in part to enjoy each other’s company, to people-watch, to marvel at the array of really clever […]

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Awakening Wednesday #1 – Magnesium & Your Skin

Awakening Wednesday #1 – Magnesium & Your Skin

By Rob Hardwicke, President & Product Master, Awakening Mineral Skin Care This is the first in a series of weekly (or, as the mood strikes) “Awakening Wednesday” mini-posts on skin topics that I hope will be of benefit to others.  Ultra-potent magnesium, applied topically to the skin as a cream or lotion,  is at the […]

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