Awakening Wednesday — Seeds to Gas Tanks

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care

We give our web customers the opportunity to designate a portion of each Awakening skin care purchase as a donation to one of the several non-profit organizations that we support.  On our website, we call this our “Goods That Do Good” Department — take a look.   Customers just write

Seeds from the Jatropha tree can mean the difference between poverty and self-sufficiency for an entire family

the name one of the organizations we’ve approved and which they prefer in the “Order Comments” box during the checkout process and we then write the donation check!  The organizations we support include:

The Tiba Foundation ( — Building community healthcare in Kenya

Canyon Elementary School ( — 10,000 Redwood trees, 70 Students, 5 Teachers, 1 School

Copper’s Dream ( — Dog rescue

Tabby’s Place ( — Cage-free sanctuary for cats

American Wild Horse Campaign ( — Save what is left of America’s wild horses

Tony LaRussa’s Animal Rescue Foundation ( — People rescuing animals; Animals rescuing people

American Discovery Trail ( — 6,800 miles & 15 states coast-to-coast

We also support the Sirona Cares Foundation (  This blog post is about them.

We like Sirona Cares because we support the idea that their good works in Haiti help to provide that country’s impoverished citizens with a means to make a living in the future.  The old adage that applies here is the one that states: “Give a man a fish, and he’s fed for one day.  Teach a man to fish and he’s fed for a lifetime.”

For example, our last small donation to Sirona was for $126.00.  And here’s the impact of just that one, little gift:

• For $126, Sirona will plan 1,260 Jatropha trees in Haiti.  Not only do these plantings help reverse the deforestation of that country and improve farming soil, but they create biofuel to generate income for the farmers.

• Each tree will create enough seeds for a gallon of oil per year that is a drop-in replacement for diesel fuel.  (Seed production begins at 18 months and is mature in Year 5).

• If fuel is valued at $5 per gallon, the $126. donation will generate $6,300 per year in one of the world’s poorest villages.  This revenue will continue for the life of the trees (between 25 – 45 years).

• If the conservative estimated life of a tree is 25 years, the $126 donation will ultimately produce 31,500 galls of fuel.

• The economic impact of the donation therefore will be, at a minimum, $157,500.

How can anyone go wrong with numbers like this?!

Our goal is to formulate Awakening products that our customers will love, and make it so that each customer can do really good things for others just by making their purchases though our webstore at!


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Awakening Mineral Skin Care is a boutique formulator of natural, vegan skin care products utilizing concentrated mineral crystals isolated from the Dead Sea, essential oils and botanical extracts.  With only a few exceptions, we call our products by what they do: Awakening HANDS treats hands, Awakening FEET treats feet, Awakening BODY treats bodies, Awakening SCALP treats scalps — you get the idea.  However Awakening MUDFace is mud for the face (and feet!) — so, as with 9th grade English, there are always exceptions to every rule!


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