Awakening Wednesday — National Nurse’s Week

By Rob Hardwicke, Product Master, Awakening Mineral Skin Care

Florence Nightengale founded the modern nursing profession

This is National Nurse’s Week.  This week comes in May to commemorate the birth of Florence Nightingale, the founder of modern nursing. is a source of good information.

Ms. Nightingale devoted her entire life to care for the sick.  In Victorian England, women with a profession were not only in the minority, they were outside the bounds of proper society.  Nurse Nightingale, fortunately for all of us today, could have cared less what society thought.

Why should a skin care company care about Florence Nightingale?  Two reasons.  1) She was far ahead of her times with regard to her attitudes towards healthy living.  In her Notes on Nursing, she wrote: “I use the word nursing for want of a better.  It has been limited to signify little more than the administration of medicines and the application of poultices.  It ought to signify the proper use of fresh air, light, warmth, cleanliness, quiet, and the proper selection and administration of diet — all at the least expense of vital power to the patient.”  This was revolutionary stuff in the 1860’s!  One need look only at a well-established hospital of the time, such as New York City’s 1700-bed David’s Island Hospital as the Civil War ramped up in 1862, to find an example utterly contrary to the precepts espoused by Ms. Nightingale!

Thanks in part to Ms. Nightingale’s principles, enterprises and efforts today emphasize healthy living — shopping at stores like Whole Foods Markets, avoiding known carcinogens, taking action to keep air & water clean, shedding extra pounds or getting an adquate amount of sleep each night.

The second reason we like Florence Nightingale is simple:  2) Nurses like us and we like nurses.  Our best-selling product was developed on the inspiration of members of the nursing (and construction) staff at Stanford University Medical Center in the late 1990’s to deal with nurse dry hands.  Even though hospitals across the U.S. routinely provide skin lotions at no cost to their nursing staffs, nurses still seek out our company to spend their hard-earned dollars on the mineral skin therapies that we produce.  What better testimonial is there than that?    If you have overworked, dry hands, feet and bodies, there are great solutions awaiting you.

Ms. Nightingale said, “It may seem a strange principle to enunciate as the very first requirment in a hospital that it should do the sick no harm.”   Yet, that same admonition could just as easily apply to many in the skin care industry today.   Just stroll down the cosmetics department aisle at even the best department stores in the U.S. — or the biggest of big box stores — and read the ingredients labels on the skin care products.  The principle of ‘do the body no harm’ should apply.

Here’s a partial list of the nurse-related facebook Pages that we’ve ‘Liked’ from our own page at  NurseTogether, Nurse-Family Patnership, The American Holistic Nurses Association, NursingLink, NurseConnect, National League for Nursing, NurseZone and the Emergency Nurses Association.


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